Tuesday, August 4, 2009

I've caught the Viral Marketing Bug!

When the Dark Knight was gearing up for release, you may remember being solicited by the Joker or Harvey Dent to participate in various movie-themed events. It was nothing more than a marketing ploy, but boy it was fun. There's nothing like getting a call from Mr. Dent himself (albeit a pre-recorded one) asking for your help in Gotham. Well, with filming wrapped for Iron Man 2 and post-production underway, Marvel has thrown their hat into the viral marketing ring.

Stark Industries has set up a
website, and is looking for new recruits. There is a surprisingly extensive Job Application form which is fairly hilarious, as well as a well-drafted note from Tony Stark. The entire site does a great job at capturing the spirit of the Tony Stark we grew to live in the first film, and needless to say, I applied immediately.

I will say that the application asks for a lot of information, more than I am usually willing to give out online. The Terms and Applications does indicate that it is a fake application, so I assume you're pretty safe, but you never know. If it's anything like the Dark Knight campaign, you can expect phone calls, mailings, and who knows what else for signing up. I really enjoyed participating in Harvey Dent's campaign, and I'm even more excited to work for Tony Stark! I just received an e-mail from Kay Baker at Stark Industries that stated the following:

Hey there!

Thank you so much for being one of the first people to apply for a job at Stark Industries. So far, the response has been incredible. You are among the best and brightest and your interest in joining our ranks is truly appreciated.

Already we have an overwhelming number of applicants and we plan to take our time thoroughly investigating each one. It may be a long process, but it is the only way to ensure that we find the absolute best candidates to work at Stark Industries.

We will contact you soon as we narrow down our selection.

All the best,

Kay Baker

Looks like working in the Career Center this summer is paying off! I'll let you know the details as my application goes through. Hopefully they'll invite me out to Stark Industries for an interview soon.

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